Cultivating Relationships with Industry Insights
The Impact of Behavioral Coaching White Paper
McKesson
White Paper - Saddle Stitched Booklet.
Challenge: The client‘s marketing team needed to design a white paper focused on behavioral coaching to be shared with pharmaceutical manufacturer partners and prospects during CBI's Formulary, Co-pay and Access Summit.
Result: Consultation was provided to the subject matter expert to establish an overall creative plan for the white paper, print and digital distribution methods, and incorporation of graphics into presentations to create a strong McKesson brand presence during the conference.
