Constructing a Unique Brand Identity
Strategic Sampling Operations
Merck & Co., Inc.
![](https://cdn.myportfolio.com/eacf9967d0a8f755a5724227e74ddcaa/522601e2-37fe-44e1-825d-371748a17e97_rw_3840.jpg?h=8a7079a76f11364065bdeea61678839f)
![](https://cdn.myportfolio.com/eacf9967d0a8f755a5724227e74ddcaa/27df001f-b584-437f-9717-f3dca424e876_rw_3840.jpg?h=f4202acaa73dee7ea1881318c48789c3)
Challenge: Simple. The client was in need of a logo to represent their patient access team across print and digital media.
Result: An exclusive logo illustrating the strategy, targeting, and precision a patient access team requires to be successful. Hearing the excitement and confidence this logo brought to the client’s team made a lasting impact with their senior leaders and brand managers.