Revitalizing a Brand in the Patient Marketplace
Multaq Savings Program Collateral
sanofi-aventis U.S. LLC
Brochure With Co-pay Savings Card Attached; Housed in Display Holder.
Challenge: The client was looking to redesign their co-pay savings materials they had been using for about five years to bring a fresh, eye-catching approach to the patient marketplace.
Result: After discussing the project needs, budget, and timing to market with the client, several concepts were presented that showcased a modernized approach to their branding. The above was the selected outcome and the client printed several million for distribution to patients.
