Introducing Capabilities to Target Markets
Business Intelligence Reporting & Advanced Analytics Brochure
McKesson
Bi-Fold Brochure.
Challenge: As part of an initiative to create awareness of the reporting & analytics team, the client's marketing team needed to develop an informational brochure for distribution by the sales organization.
Result: A well organized, bi-fold layout was used to group information accordingly and to keep it simple for the reader. Robust imagery complimentary to the McKesson branding was utilized to create consistency between all graphical elements and differentiate this brochure in the marketplace. All stakeholders were very pleased with the look of the final product and felt confident in sharing the brochure with their pharmaceutical manufacturer partners and prospects.
Client Reaction: "I really appreciate the thought you put into maximizing the content and design. There is nothing I would change from a design standpoint."
