Developing a Patient-Friendly Resource
MyGenericAI Patient Co-pay Savings
Mylan
Tri-Fold Brochure with Co-pay Savings Card Attached.
Challenge: The client was launching a new medication and needed patient-facing collateral for the co-pay savings program. Aside from featuring the new medication, the client wanted a focus on the co-pay savings offer and instructions to the patient on how to use the savings card at the pharmacy.
Result: Utilized the physician distribution channel by providing patients with a tangible brochure that contained a savings card attached to the front cover. With over 1,000,000 pieces in market available for patient use, the layout was selected to align with the client's budget and product launch timeline.
The design was integrated with the drug branding and the client's corporate guidelines to compliment each other through the use of color and hexagon shapes.
Client Reaction: "This is FANTASTIC! Thanks so much for bringing this to life.”
